What are Youtube Ads on Youtube account with monetization - AudienceGain

 

Youtube Ads – Youtube Advertising

YouTube Ads, short for Youtube Advertising, is an online advertising service from Google which is displayed on YouTube. This is a form of paid advertising to show videos introducing products or services to potential customers (audiences) on YouTube.

As a result, these advertisements are only showcased on Youtube accounts with monetization. To be more specific, creators need to join Youtube Partner Program, then link their channels to Google Adsense account in order to let Youtube distribute advertisements (from partnered brands) on their videos.

On the next steps, both parties which are Youtube itself and the creators can make money, if the users click on the ads and watch it. Normally, the amount is divided 55% for the creator, Youtube will take the rest.

Its influence on a Youtube account with monetization

Compared to other platforms, YouTube has inherently made a difference when it comes to delivering content in the form of videos.

Youtube basic video advertising formats

In an environment with only sounds and images, it’s easy for customers to absorb all the information you bring when they are using both visual and auditory senses. 

In addition, video advertising will allow passionate marketers to roam around the playground of their ideas.

With products that bring great value to the community, they are able to incorporate many inspirational stories and messages in their product promotions, just like the art of producing a movie.

Consequently, this will increase the most organic views and subscribers for the channels, as well as bringing both physical and mental values to audiences. 

The merits on Youtube account with monetization 

As for a Youtube account with monetization, its views performance always gives great statistics. At the same time, the number of people using Youtube to advertise is no less competitive.

With such an explosion, let’s take a look at the benefits of Ads on this video-making platform: 

• Get access to a huge number of people worldwide, since Youtube has more than 2 billions of visitors.
• The ads campaign can aim at the right audiences, based on their genders, interests, age groups, regions, behaviors…
• Due to the platform’s diversity, Youtube is the home of billions of videos raging from many subjects. Thanks to this, the product and service advertisements will have a wide coverage. 
• CPC (cost per click) and CPM (cost per 1000 impressions) are very flexible
• Youtube adaptability: meaning Internet users can watch Youtube videos anytime and anywhere, through phone (Youtube application) and on computer. 

The drawbacks on Youtube account with monetization

Possessing a huge amount of video uploads attracting billions of views from users around the world is an advantage, but also a downside.

First of all, you need to remember that there are 500 videos uploaded every minute on the platform. And as a result, Youtube sometimes is unable to control that great quantity. This leads to unsuitable contents having the opportunity to appear to the non-targeted audiences. 

In terms of Ads expenditures, when you set up your video promotion campaign, Google will start distributing Ads on Youtube videos really fast and strongly. Within a short amount of time, your budget is going to evaporate. 

On top of that, some types of advertising forms interrupt the user’s viewing experience, since they are displayed right in the middle of a video being watched. This will irritate viewers if the ads are not something they are often keen on.

Ads campaign setup on Youtube account with monetization

Here are the fundamental following steps to set up advertising campaign on monetized Youtube channel: 

Research

With more than 2 billion users owned, Youtube has more than 5 billion video views per day, and this figure is expected to continue increasing in the next years. 

That being said, to conduct a proper research for an ad campaign, you should learn about Internet users’ social media habits through simple searches on Google. From there, you will have an overview of what users are interested in and what is trending.

For example, YouTube is not only rated as the 2nd website in the US but also the 2nd largest website in the whole world. To be more detailed, the frequency of YouTube use in the United States as of 3rd quarter 2020 was 92% weekly. 

As can be seen from that, YouTube advertising will help you reach a large proportion of the population. This is a great opportunity to bring your message closer to millions of potential customers. 

See more: https://audiencegain.net/super-detailed-instructions-of-ads-on-youtube-account-with-monetization/

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