How does monetization on Youtube work - AudienceGain

 In this article, our team – AudienceGain will provide you with a deep insight on how monetization on Youtube works. 

With a huge amount of videos being broadcasted every day, Youtube is truly an effective tool for making money online. However, with a larger number of visitors from all genders, young adults to the elderly, have you ever wondered how the YouTube algorithm works?

In fact, YouTube’s algorithms help manage the distribution of suggested videos when you visit and use them to retain audiences as long as possible, as well as advertisements that it displayed on your videos

As a result, how will Youtube pay the creators from the profits from the ads? 

Let’s find out!

Youtube Algorithm

More than 70% of people watch what the Youtube algorithm suggests. In fact, the Youtube algorithm guides the behavior of viewers, and it also greatly influences the creators, who produce the videos.

how does monetization on youtube work

Is Youtube’s cutting-edge AI really that smart?

How does the algorithm “exactly” work? 

Well, if the algorithm is that smart, why doesn’t it suggest exactly what the user wants to see? Because it’s going to be great and much faster. 

Nowadays, the main factor to decide a successful video is the “watch time“. which refers to the “audience retention rate”. Specifically, one of the most common ways to make money from Youtube is to participate in Youtube Partner Program (YPP). In order to do that, creators have to get 4000 hours of watch time and 1000 subscribers in a year.

how does monetization on youtube work

The Recommended video vs the “Right” videos

As for Youtube, the longer the video’s duration, the more advertisements the algorithm will distribute on videos to users. But in fact, it’s the whole 2 billion Youtube users, not a specific targeted number. Thus, those advertisements may be not what the audiences are looking for. 

Besides, due to the emphasis on watch time, Youtube will give a better performance on  recommending videos of instructional content, conspiracy theory or news. Such content does not violate YouTube itself, but in a way, it may be inappropriate and offensive to a particular number of audiences.

Let us set a scenario right here! A teenage girl searches for green and healthy recipes and workout videos to plan going on a diet, because she is quite ashamed of her overweight look. Based on her search, Youtube will continuously suggest related-content videos.

Well, that is so handy, quick, and completely legal.

Legal contents may not be suitable for teenagers

But that’s just the beginning. There will certainly be a few extreme contents popping up. For example, weight loss pills advertisements, low-carbs or even no-carbs diet, intermittent fasting,…. are going to be all over her homepage, thanks to the advance of the algorithm. 

Furthermore, an intro is inviting and sometimes bluntly criticizes the appearance to hit the viewers’ psychology.

With that being said, such content is completely unsuitable for the little girl. Not only Facebook or Instagram, Youtube has also made body-shaming a negative trend. On the one hand, this isn’t completely the creator’s fault, but we can’t exclude the algorithm’s function that enhances this kind of cognitive bias.

On top of that, for those who see YouTube as an information channel, the news from these social networks can spread fake news, causing many people to receive extreme information.

The more sensitive and controversial the content is, the easier it will be for viewers to click and watch for longer, and the more recommended by the system.

See more: https://audiencegain.net/research-from-experts-how-does-monetization-on-youtube-work/

Get advice immediately via: https://audiencegain.net/

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