7 ways to start taking advantage of the social nature of SoundCloud - AudienceGain

 1. Upgrade your Account

First, let’s assume that you’ve covered the crucial basics on already having a profile for yourself or your band, and you have a professional-looking profile picture or logo as well as a solid and concise bio, and links to your website and social networks. Then, it can be well worth upgrading your account to one of the Pro options.

Aside for the obvious benefits of being able to upload more music, it also gives you access to one of the most valuable tools an artist can have: data. Pro accounts give you extensive stats on where your music gets played from, which you can then use to market your music accordingly.

2. Get Exclusive

Release your next single exclusively through SoundCloud for streaming. This will allow for your followers, old and new, to listen to your songs exclusively on SoundCloud. Asking them what they think as a comment will help increase engagement, but make sure to show appreciation for whatever constructive comment you receive.

If you want a different kind of exclusive release through SoundCloud, consider getting audio recorded from one of your upcoming live shows and promote an exclusive live track or EP through the platform. Be sure to tag any music that you upload onto SoundCloud.

Use both specific tags (like “glam rock” or “shoegaze”) and general keywords (such as “acoustic” or “piano”) so that listeners will be able to discover your music based on their interests.

Additionally, if you decide to post a cover or a remix of another artist’s song, you will draw the attention of the other artist’s fanbase, and hopefully gain a few more fans, even though SoundCloud’s been clamping down on copyrights lately. Tactics like those will drive traffic to your profile and your fans will follow you there.

With the ease of signing up via Facebook, you’ll likely find many of your fans across the internet are already signed up on SoundCloud waiting to flood your new single with listens and follow your profile.

Pro users should also draw attention to a specific track they particularly want to promote using the Spotlight feature. Spotlight allows you to pin up to five tracks or playlists to the top of your profile, so that visitors to your profile see and hear that music first, while the rest of your tracks and playlists are shown in reverse chronological order. You can use this feature to highlight your newest release, your singles, or your best songs.

3. Share on Other Platforms

Since SoundCloud is a social music streaming service, you can find ways to integrate it with your other social networks. Whenever you post music on SoundCloud, be fervent about posting it on Twitter, Facebook, and any of your other social networks that your fans are actively paying attention to you.

Not only will that get your play counts up, hopefully your fans using SoundCloud will interact with you by commenting and sharing your songs on it.

Don’t spam every single one of your new twitter followers with a direct message, but tweet about your track and include a link with a call to action if relevant, such as asking your followers to share the song if they like it.

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